01
Fewer projects. More attention.
We do not run a production line. A limited number of parallel projects means deeper product involvement and faster response to change.
Boutique software studio / custom systems
SPORT TECH · AUTOMATION · AI
20+ YEARS IN SOFTWARE ENGINEERING
20+ YEARS IN SOFTWARE ENGINEERING
We build digital products
for sport
and business.
We design platforms, services and automation systems. A compact team is assembled around each challenge, taking the product from idea to production.
A focused studio instead of a development conveyor belt. Direct access to the people making product and technical decisions.
The team adapts to each stage of the project. Less permanent overhead means more budget and attention goes into the product itself.
Boutique model / 01
Big ideas do not always need a big team.
02
A team built around the challenge.
Each stage gets only the expertise it needs: product, UX, frontend, backend, DevOps, data or AI.
03
No layers of telephone.
Direct communication with the people who design and build the system. Fewer management layers, less information lost in translation.
Core expertise / sport tech
Sport is an ecosystem,
not just a website.
Clubs, federations and sports organisations work with members, teams, schedules, content, commerce, documents and data at the same time. We design these as one connected digital environment.
SPORT
PLATFORM
PLATFORM
Teams
Events
Commerce
Community
Data
Content
Members
Selected work / 02
Work beats
promises.
A selection of products and systems behind the studio’s expertise: sport, e-commerce, automation, data platforms and AI.
01 / SPORT TECH
B2B2CE-commercePlatform
Kitvendr
/ MoiKlub
Digital platforms for sports clubs: club presence, merchandise, orders, commerce and community services.
View case ↗02 / DATA
Market dataAutomation
BaseIndex
A platform for aggregating, normalising and analysing agricultural market data.
View case ↗03 / BRAND TECH
CommerceBrand
KEHNOBI
Digital infrastructure for a sports brand at the intersection of e-commerce, production and customer services.
View case ↗04 / OPERATIONS
LogisticsDocsWorkflow
Export
Operations
An operations platform for an export company: deals, logistics, drivers, documents, shipments and execution control in one system.
View case ↗Approach / 03
Challenge first.
Team second.
The project team changes with the problem. We do not keep every discipline in the room simply because an org chart says so.
Project composer
Different challenge.
Different team.
SPORT PLATFORM
ProductUX / UIFrontendBackendDevOps
Process / 04
From complexity
to a working system.
You do not need a finished specification to start. We first understand the process, then design the solution, and only then turn it into production software.
01
Understand
Users, processes, constraints, data and the actual problem.
02
Design
Architecture, interfaces, integrations, data model and prototype.
03
Build
Short development iterations with frequent demonstrations of working software.
04
Operate
Production, infrastructure, monitoring and continued evolution.
Engineering led / 05
Small studio.
Deep engineering background.
Architecture and key technical decisions stay under the direct oversight of the studio founder, backed by 20+ years in software engineering, enterprise development, CTO experience, international products and AI systems.
20+years in software engineering
50+sports organisations across platform experience
UK / USinternational product experience
AILLM · automation · data pipelines